US Open 2025: From Nike to On to Vuori — How upstart brands are changing tennis

US Open 2025: From Nike to On to Vuori — How upstart brands are changing tennis

 21:01 24/08/2025

Ben Shelton defended his sponsor On, questioning its characterization as a small company. Jack Draper joined Vuori, highlighting non-traditional brands disrupting the industry’s status quo. Upstart brands like On and Lululemon are challenging Nike and Adidas' dominance in tennis apparel by signing top players like Iga Swiatek and Frances Tiafoe. Coco Gauff highlighted fashion's role in attracting new fans to tennis.
Wimbledon’s youthful buzz: Smelling of teen spirit ahead of the Championships

Wimbledon’s youthful buzz: Smelling of teen spirit ahead of the Championships

 05:01 12/08/2025

Wimbledon buzzes with anticipation ahead of the championships, showcasing meticulously manicured grounds and the vibrant energy of its young ball boys and girls (BBGs). These dedicated youngsters, selected from a pool of 1,000 applicants, undergo rigorous training to ensure seamless match operations.
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